Top 5 Personalization Apps on Android in New Zealand - Q2 2025

In the second quarter of 2025, the personalization app market in New Zealand showed diverse trends across different metrics. Here's a closer look at the performance of the top five apps:

Zedge™ Wallpapers & Ringtones saw a gradual increase in weekly revenue, peaking at around $365 in late June. Weekly downloads remained relatively stable, averaging around 500, with a slight uptick towards the end of the quarter. Active users fluctuated slightly but maintained a steady presence, averaging around 1.4K.

For Cleanup Your Phone, weekly revenue showed a positive trend, reaching $218 by the end of June. Downloads, however, experienced a decline throughout the quarter, dropping from 153 to 43. Active users saw a similar downward trend, decreasing from 229 to 178.

Character.Me: AI Roleplay Chat recorded a notable increase in weekly revenue, particularly in early June, peaking at $177. Downloads remained low but steady, with slight increases in certain weeks.

Penguins-Read Good Novels experienced a significant spike in revenue in early June, reaching $517. Downloads were minimal at the start but saw a small increase in the latter part of the quarter.

Finally, Lightsey showed impressive growth in revenue, especially in late June, reaching $488. Weekly downloads also increased, peaking at 90 in the week of June 23.

These insights highlight the varied performance across the personalization app sector in New Zealand. For more detailed analytics, visit Sensor Tower.